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SEO and Marketing Strategies for Websites

SEO, or Search Engine Optimization, is the process of optimizing a website by improving it's internal and external pieces through keyword placement and content, and linking, in order to increase the traffic the site receives. Good search engine optimization is a combination of design, user friendliness and content, both onpage (meta tags and content), and offpage (inbound links).

So why should a business optimize their website? The answer is simple; if your customers and potential clientele cannot find you online they will most certainly find your competition. Over 75% of online shoppers use search engine results to find whatever they are looking for on the web. This means that if you page is not ranked in the top 20 to 30 search results, it will be hard for potential customers to find you. A unique and distinct website is not nearly as effective if your customers cannot find you, or end up landing on your compentitors website first.

Optimizing your New Hampshire web site is a necessary step for any company looking to gain new clients via the search engines, such as Google, Yahoo or MSN. Any website designed by Whitemountain will include all of the latest "onpage" optimization techniques, including the correct usage of meta tags, keywords, title tags, image alt tags, and layout.

These components definately play a key role in the "onpage" optimization of your website, however, many search engines these days are no longer even using the meta tags in deciding the page rank of a website. Meta tags are still important and should be included in your site, but getting quality inbound links with a good link campaign is definately a more important aspect of website marketing and SEO.

Here is a quick overview of the "onpage" SEO process. You may also want to have a look at our Pay Per Click (PPC) marketing overview or our take on WEB 2.0 marketing and social media.